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Apoorva Makhija, better known as The Rebel Kid, is a name that’s taken social media by storm. At just 23 years old, this Delhi-born influencer has turned her witty humor, bold personality, and relatable content into a thriving career. But how much is she worth? Let’s break down her journey to financial success, controversies, and the secrets behind her ₹3 crore net worth.
From Engineering Student to Millionaire Influencer
Apoorva Makhija’s story isn’t your typical rags-to-riches tale. She started as a computer science student at Manipal University, Jaipur, juggling internships in web development and marketing while secretly creating comedy videos in her dorm room. Apoorva Makhija’s career skyrocketed in 2019 after her YouTube parody If Beauty Gurus Were Honest—a hilarious roast of influencer culture—went viral overnight. Fast-forward to 2025, and she’s now a Forbes-listed digital star with over 2.7 million Instagram followers and collaborations with giants like Nike, Amazon, and Netflix.
Breaking Down Her Net Worth
Apoorva Makhija’s estimated net worth in 2025 is ₹3 crore (around $360,000), though some reports suggest it could be slightly lower (₹70 lakh–₹1 crore). Here’s how she earns:
- Brand Deals (60% of Income):
Apoorva charges ₹5–10 lakhs per Instagram post and works with over 150 brands, including Meta, Maybelline, and Swiggy. For example, her Europe trip vlogs were partly funded by sponsored stays and airline partnerships. - Acting and Modeling (20%):
She’s expanded into acting with roles in web series like Who’s Your Gynac? and Baat Pakki Season 1. She’s also walked runways for designers like Tarun Tahiliani. - Social Media Monetization (15%):
While YouTube ads contribute less (she has 525k subscribers), Instagram Reels and affiliate marketing add steady income. - Investments (5%):
Apoorva admits she’s “bad at managing money,” so she hands 60% of her earnings to a financial advisor and her father. They invest in mutual funds and savings accounts.
Controversies & Their Impact
2025 hasn’t been all smooth sailing. Apoorva Makhija faced backlash for vulgar remarks on India’s Got Latent, leading to an FIR. At a Delhi university event, hecklers targeted her with her ex’s name, but her fiery clapback went viral, earning both praise and criticism. While controversies risk brand partnerships, Apoorva’s transparency has kept her audience loyal.
What Makes Her Different?
- Relatability: She talks about Gen Z struggles—strict parents, breakups, and societal pressures—making her a “big sister” to fans.
- Hustle Mentality: Even after landing a corporate job at Dell, she quit to focus on content creation full-time.
- Travel Hacks: Her Rebel in Europe vlogs show how she funds trips through sponsorships, mixing paid flights with free stays.
Lessons from Her Financial Journey
- Diversify Income: Don’t rely on one platform. Apoorva Makhija mixes brand deals, acting, and investments.
- Embrace Authenticity: Her unscripted rants and travel diaries keep followers hooked.
- Ignore the Hate: “Being a woman on the internet means getting hate just for existing,” she says. But she focuses on her goals.
The Future of The Rebel Kid
Apoorva plans to grow her YouTube channel and explore more acting roles. She’s also passionate about women’s empowerment, urging fans to travel solo and chase financial independence.
Final Thoughts
Apoorva Makhija’s net worth isn’t just about money—it’s about breaking stereotypes. From a shy engineering student to a fearless influencer, she proves that rebellion, when channeled right, can pay off. As she says, “My job isn’t to convince people; it’s to document my life.” And what a life it is!
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